Unlike traditional pre-match betting, in-play betting allows players to place wagers after a game has already started, with odds updating every second based on live events.
For operators, understanding how in-play betting works is essential for building a competitive, high-performing sportsbook product. Below is a detailed, industry-focused explanation suitable for iGaming professionals and bettors.
How In-Play Betting Works
1. Real-Time Sports Data Feeds Power Everything
At the heart of in-play betting is real-time sports data. Sportsbooks receive live event information through official data providers or league partnerships. These feeds deliver:
- Live scores
- Play-by-play updates
- Player stats
- Timing information
- Injury or substitution updates
This data is sent to the sportsbook platform within milliseconds, enabling the system to update markets instantly.
2. Automatic Odds Calculation Using Algorithms & Traders
Once data arrives, pricing algorithms and human traders continuously recalculate the odds. These models factor in:
- Pre-match probabilities
- Ongoing match developments
- Team strength and form
- Time decay (the value of each minute in the match)
- Market liquidity from other bettors
Odds can shift every few seconds—or even lock temporarily—depending on key moments (e.g., a goal, red card, momentum swing).
3. Dynamic Markets Open and Close Throughout the Match
In-play betting is dynamic by nature. Certain markets remain open for most of the match, while others open or close depending on game flow.
For example:
- “Next Team to Score” closes during VAR checks or penalty kicks.
- “Match Winner” remains open until the last minute.
- Micro-markets (e.g., “Will the next point be an ace?” in tennis) may last only seconds.
This creates a fast-paced experience where bettors must react quickly.
4. Bettors Place Wagers Based on Live Momentum
In-play bettors use real-time information to make decisions, such as:
- Backing a stronger team at better odds after an early setback
- Taking advantage of momentum when a team becomes more aggressive
- Predicting outcomes based on tactical adjustments
This is why in-play betting is perceived as more “interactive” and “skill-based” than pre-match betting.
5. Technology Ensures Fairness and Prevents Delays
To ensure fairness, sportsbooks rely on:
- Ultra-low latency streaming
- Fast odds refresh rates
- Bet acceptance delay (usually 3–8 seconds)
- Trading risk management tools
These measures ensure bettors cannot exploit timing gaps and operators can maintain stable margins.
6. Cash-Out Functionality Is Integrated into In-Play Markets
Cash-out is a key feature closely tied to in-play betting. It allows bettors to:
- Lock in a profit before the match ends
- Cut losses if the match turns against them
The platform continuously recalculates cash-out value based on live odds, giving players greater control over their bets.
7. Live Betting Interfaces Are Optimized for Speed
For operators, user interface and UX design are crucial. Successful in-play platforms prioritize:
- Clear, minimal delay on odds updates
- Fast betslips
- Mobile-first layouts
- Push notifications for key events
- Quick access to live stats and match trackers
Since 70–80% of in-play betting happens on mobile, speed and clarity directly influence conversion.
Popular Types of In-Play Betting Markets
Match Winner (Live)
Users bet on who will win after the match has started.
Next Team/Player to Score
Perfect for fast-paced momentum swings.
Over/Under (Live Totals)
Totals adjust based on game tempo.
Handicap & Spread Bets
Dynamic spreads reflect real-time performance.
Player Props
Live outcomes such as goals, points, rebounds, aces, etc.
Micro-Bets
Split-second markets like the next point, next play, or next serve.
Why In-Play Betting Matters for Operators
Higher Turnover Per User
Players bet multiple times per match.
Increased Engagement & Longer Sessions
Live action keeps players involved.
Better Personalization Opportunities
Operators can use real-time behavior to recommend markets.
Competitive Differentiation
A strong live-betting product is a major factor in player acquisition and retention.
Conclusion
In-play betting is a sophisticated combination of real-time data, algorithmic pricing, risk management, and fast user experience design. When executed well, it delivers one of the most engaging and profitable betting experiences available today.
About Gamingsoft
Gamingsoft is a leading provider of online casino solutions, offering a comprehensive suite of services, including a white-label solution, API integration, payment solutions, game development, and more, to iGaming operators worldwide. With over years of experience, Gamingsoft has earned a reputation for delivering innovative and reliable solutions, helping clients succeed in the competitive iGaming industry.
