{"id":10712,"date":"2026-07-30T16:15:56","date_gmt":"2026-07-30T08:15:56","guid":{"rendered":"https:\/\/www.gamingsoft.com\/blog\/?p=10712"},"modified":"2026-09-19T21:33:14","modified_gmt":"2026-09-19T13:33:14","slug":"igaming-affiliate-network-vs-in-house-programme","status":"publish","type":"post","link":"https:\/\/www.gamingsoft.com\/blog\/cn\/2026\/07\/igaming-affiliate-network-vs-in-house-programme\/","title":{"rendered":"iGaming\u8054\u76df\u7f51\u7edc vs \u81ea\u8425\u56e2\u961f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u51e0\u5e74\u524d\uff0c\u5728\u7ebf\u5a31\u4e50\u57ce\u53ea\u9700\u52a0\u5165\u51e0\u4e2a\u5927\u578b\u8054\u76df\u7f51\u7edc\uff0c\u5c31\u80fd\u8f7b\u677e\u83b7\u5f97\u6210\u767e\u4e0a\u5343\u4e2a\u8054\u76df\u4f19\u4f34\u3002\u8fd9\u8ba9\u65b0\u54c1\u724c\u66f4\u5bb9\u6613\u8fdb\u5165\u5e02\u573a\uff0c\u56e0\u4e3a\u4ece\u96f6\u5f00\u59cb\u642d\u5efa\u8054\u76df\u8ba1\u5212\u5e76\u4e0d\u9700\u8981\u592a\u591a\u7cbe\u529b\u6216\u6280\u672fknow-how\u3002\u5982\u4eca\uff0c\u60c5\u51b5\u6b63\u5728\u6539\u53d8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u968f\u7740\u5168\u7403\u5728\u7ebf\u535a\u5f69\u5e02\u573a\u65e5\u8d8b\u6210\u719f\uff0c\u5728\u7ebf\u5a31\u4e50\u57ce\u9762\u4e34\u7684\u95ee\u9898\u5df2\u4e0d\u4ec5\u4ec5\u662f\u83b7\u5ba2\u6210\u672c\u4e0a\u5347\u3002\u5b83\u4eec\u8fd8\u8981\u5e94\u5bf9\u8054\u76df\u4f19\u4f34\u4e4b\u95f4\u65e5\u76ca\u6fc0\u70c8\u7684\u6d41\u91cf\u7ade\u4e89\uff0c\u4ee5\u53ca\u5982\u4f55\u8ba9\u81ea\u5bb6\u54c1\u724c\u5728\u4f17\u591a\u540c\u8d28\u5316\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u3002\u4e00\u4e9b\u6570\u5b57\u8425\u9500\u673a\u6784\u4e5f\u53d1\u73b0\uff0c\u5f53\u7528\u6237\u641c\u7d22\u70ed\u95e8\u5173\u952e\u8bcd\u65f6\uff0c\u5438\u5f15\u73a9\u5bb6\u8bbf\u95ee\u5a31\u4e50\u57ce\u7f51\u7ad9\u7684\u6210\u672c\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u9ad8\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u8d8a\u6765\u8d8a\u591a\u5728\u7ebf\u5a31\u4e50\u57ce\u5f00\u59cb\u91cd\u65b0\u5ba1\u89c6\u81ea\u5df1\u5728\u8425\u9500\u4e0a\u7684\u6295\u5165\u662f\u5426\u771f\u7684\u7269\u6709\u6240\u503c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The question now is not whether online casinos should use affiliate marketing as part of their plan. The question is whether they should keep using affiliate networks or build their <a href=\"https:\/\/www.gamingsoft.com\/blog\/2026\/01\/how-do-casino-affiliate-programs-work\/\">affiliate program<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u77ed\u671f\u6765\u770b\uff0c\u8fd9\u4e24\u79cd\u65b9\u5f0f\u90fd\u80fd\u5e26\u6765\u8bbf\u5ba2\u3001\u83b7\u53d6\u65b0\u73a9\u5bb6\u3002\u4f46\u4ece\u957f\u671f\u6765\u770b\uff0c\u5b83\u4eec\u4ee3\u8868\u7740\u4e24\u6761\u622a\u7136\u4e0d\u540c\u7684\u4e1a\u52a1\u589e\u957f\u8def\u5f84\u3002\u5bf9\u4e8e\u5e0c\u671b\u62d3\u5c55\u65b0\u5e02\u573a\u7684\u5a31\u4e50\u57ce\u800c\u8a00\uff0c\u8fd9\u4e00\u51b3\u7b56\u4e0d\u4ec5\u4f1a\u5f71\u54cd\u8425\u9500\u9884\u7b97\u7684\u5206\u914d\u65b9\u5f0f\uff0c\u8fd8\u4f1a\u5f71\u54cd\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4ee5\u53ca\u5728\u7ebf\u535a\u5f69\u4e1a\u52a1\u7684\u6295\u8d44\u56de\u62a5\u6c34\u5e73\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"563\" src=\"https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2026\/07\/image-16.jpeg\" alt=\"iGaming Affiliate Network In-House Programme\" class=\"wp-image-10715\" srcset=\"https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2026\/07\/image-16.jpeg 900w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2026\/07\/image-16-300x188.jpeg 300w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2026\/07\/image-16-768x480.jpeg 768w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2026\/07\/image-16-18x12.jpeg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" ><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u8054\u76df\u8425\u9500\u4ecd\u662fiGaming\u884c\u4e1a\u6700\u91cd\u8981\u7684\u83b7\u5ba2\u6e20\u9053\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless of how <a href=\"https:\/\/www.gamingsoft.com\/blog\/2020\/09\/the-power-of-outsourcing-marketing-in-igaming\/\">digital marketing<\/a> evolves, <a href=\"https:\/\/www.gamingsoft.com\/blog\/2025\/10\/online-casino-affiliate-marketing-guide\/\">Affiliate Marketing<\/a> continues to play a central role within the iGaming industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u539f\u56e0\u5f88\u7b80\u5355\uff1a\u5b83\u4f1a\u5f71\u54cd\u73a9\u5bb6\u51b3\u7b56\u65c5\u7a0b\u4e2d\u7684\u591a\u4e2a\u5173\u952e\u9636\u6bb5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u591a\u6570\u73a9\u5bb6\u4e0d\u4f1a\u5728\u770b\u5230\u5e7f\u544a\u540e\u7acb\u5373\u6ce8\u518c\uff0c\u800c\u662f\u4f1a\u5148\u641c\u7d22\u54c1\u724c\u8bc4\u4ef7\u3001\u7ea2\u5229\u4f18\u60e0\u3001\u652f\u4ed8\u65b9\u5f0f\u3001\u6e38\u620f\u4f9b\u5e94\u5546\u6216\u4f53\u80b2\u535a\u5f69\u8d54\u7387\uff0c\u518d\u5bf9\u6bd4\u4e0d\u540c\u8fd0\u8425\u5546\uff0c\u6700\u7ec8\u505a\u51fa\u51b3\u5b9a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8054\u76df\u7f51\u7ad9\u6b63\u662f\u8fde\u63a5\u54c1\u724c\u4e0e\u6f5c\u5728\u73a9\u5bb6\u4e4b\u95f4\u7684\u6865\u6881\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u8f83\u4e8e\u5c55\u793a\u5e7f\u544a\u6216\u793e\u4ea4\u5a92\u4f53\u63a8\u5e7f\uff0c\u8054\u76df\u5185\u5bb9\u901a\u5e38\u80fd\u5438\u5f15\u8d2d\u4e70\u610f\u613f\u66f4\u5f3a\u7684\u7528\u6237\u3002\u4e3b\u52a8\u9605\u8bfb\u5a31\u4e50\u57ce\u8bc4\u6d4b\u3001\u6bd4\u8f83\u7ea2\u5229\u6216\u7814\u7a76\u6e38\u620f\u7684\u7528\u6237\uff0c\u672c\u8eab\u5c31\u5c55\u73b0\u51fa\u66f4\u9ad8\u7684\u8f6c\u5316\u53ef\u80fd\u6027\u3002\u56e0\u6b64\uff0c\u8054\u76df\u6e20\u9053\u5e26\u6765\u7684\u6d41\u91cf\u5f80\u5f80\u6bd4\u4f20\u7edf\u5c55\u793a\u5e7f\u544a\u62e5\u6709\u66f4\u9ad8\u7684\u6ce8\u518c\u7387\u548c\u66f4\u5f3a\u7684\u5b58\u6b3e\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8054\u76df\u8425\u9500\u8fd8\u5177\u5907\u66f4\u6613\u4e8e\u63a7\u5236\u7684\u6210\u672c\u7ed3\u6784\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e0\u8bba\u91c7\u7528CPA\uff08\u6bcf\u83b7\u5ba2\u6210\u672c\uff09\u3001\u6536\u76ca\u5206\u6210\uff08Revenue Share\uff09\u8fd8\u662f\u6df7\u5408\u4f63\u91d1\u6a21\u5f0f\uff0c\u8fd0\u8425\u5546\u901a\u5e38\u53ea\u5728\u6210\u529f\u83b7\u53d6\u73a9\u5bb6\u540e\u624d\u652f\u4ed8\u4f63\u91d1\uff0c\u800c\u4e0d\u662f\u4e3a\u66dd\u5149\u6216\u70b9\u51fb\u4ed8\u8d39\u3002\u8fd9\u79cd\u57fa\u4e8e\u6548\u679c\u7684\u4ed8\u8d39\u6a21\u5f0f\uff0c\u591a\u5e74\u6765\u4e00\u76f4\u8ba9\u8054\u76df\u8425\u9500\u6210\u4e3aiGaming\u884c\u4e1a\u6700\u5177\u6210\u6548\u7684\u83b7\u5ba2\u6e20\u9053\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c\uff0c\u968f\u7740\u5e02\u573a\u7ade\u4e89\u6301\u7eed\u52a0\u5267\uff0c\u4ec5\u4ec5\u62e5\u6709\u8054\u76df\u6e20\u9053\u5df2\u4e0d\u8db3\u4ee5\u5f62\u6210\u771f\u6b63\u7684\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u771f\u6b63\u7684\u6311\u6218\u5728\u4e8e\uff0c\u5982\u4f55\u6784\u5efa\u4e00\u4e2a\u80fd\u591f\u6301\u7eed\u521b\u9020\u957f\u671f\u4ef7\u503c\u7684\u8054\u76df\u751f\u6001\u7cfb\u7edf\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8054\u76df\u7f51\u7edc\u80fd\u5e2e\u52a9\u54c1\u724c\u5feb\u901f\u8d77\u6b65\uff0c\u4f46\u672a\u5fc5\u80fd\u5efa\u7acb\u957f\u671f\u7ade\u4e89\u4f18\u52bf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u521a\u8fdb\u5165\u5e02\u573a\u7684\u8fd0\u8425\u5546\u800c\u8a00\uff0c\u8054\u76df\u7f51\u7edc\u901a\u5e38\u662f\u642d\u5efa\u8054\u76df\u8425\u9500\u8ba1\u5212\u6700\u5feb\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u5e73\u53f0\u5df2\u7ecf\u805a\u96c6\u4e86\u5e9e\u5927\u7684\u8054\u76df\u4f19\u4f34\u3001\u5a92\u4f53\u53d1\u884c\u5546\u3001\u5185\u5bb9\u521b\u4f5c\u8005\u548c\u6d41\u91cf\u5408\u4f5c\u65b9\u793e\u7fa4\u3002\u8fd0\u8425\u5546\u65e0\u9700\u9010\u4e00\u62db\u52df\u5408\u4f5c\u4f19\u4f34\uff0c\u53ea\u9700\u5728\u5e73\u53f0\u6ce8\u518c\u3001\u786e\u5b9a\u4f63\u91d1\u7ed3\u6784\u3001\u51c6\u5907\u597d\u63a8\u5e7f\u7d20\u6750\uff0c\u5373\u53ef\u542f\u52a8\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u6a21\u5f0f\u6700\u5927\u7684\u4f18\u52bf\u5728\u4e8e\u901f\u5ea6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u6bd4\u81ea\u884c\u5f00\u53d1\u8054\u76df\u7ba1\u7406\u5e73\u53f0\u3001\u642d\u5efa\u8ffd\u8e2a\u7cfb\u7edf\u3001\u5904\u7406\u4f63\u91d1\u652f\u4ed8\u5e76\u72ec\u7acb\u62db\u52df\u5408\u4f5c\u4f19\u4f34\uff0c\u8054\u76df\u7f51\u7edc\u65e9\u5df2\u5b8c\u6210\u4e86\u5927\u90e8\u5206\u5e95\u5c42\u57fa\u7840\u5efa\u8bbe\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u5e0c\u671b\u5feb\u901f\u9a8c\u8bc1\u5e02\u573a\u9700\u6c42\u7684\u65b0\u54c1\u724c\u6765\u8bf4\uff0c\u8fd9\u79cd\u65b9\u5f0f\u80fd\u5927\u5e45\u964d\u4f4e\u524d\u671f\u6295\u5165\uff0c\u540c\u65f6\u7acb\u5373\u83b7\u5f97\u7a33\u5b9a\u7684\u6d41\u91cf\u6765\u6e90\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From a commercial perspective, this explains why many <a href=\"https:\/\/www.gamingsoft.com\/blog\/2022\/08\/what-is-white-label-is-it-best-for-your-business\/\">White Label Casino operators<\/a> and newly established brands choose to join Affiliate Networks before developing their own affiliate programmes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u8054\u76df\u7f51\u7edc\u80fd\u5982\u6b64\u8fc5\u901f\u5730\u6269\u5927\u5e02\u573a\u8986\u76d6\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8054\u76df\u7f51\u7edc\u7684\u4ef7\u503c\uff0c\u8fdc\u4e0d\u6b62\u4e8e\u63d0\u4f9b\u4e00\u4e2a\u6280\u672f\u5e73\u53f0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u771f\u6b63\u7684\u4f18\u52bf\uff0c\u5728\u4e8e\u65e9\u5df2\u5efa\u7acb\u8d77\u6765\u7684\u5b8c\u6574\u751f\u6001\u7cfb\u7edf\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u771f\u6b63\u51b3\u5b9a\u6295\u8d44\u56de\u62a5\u7387\u7684\uff0c\u4e0d\u662f\u83b7\u53d6\u6bcf\u4f4d\u73a9\u5bb6\u6240\u82b1\u8d39\u7684\u6210\u672c\uff0c\u800c\u662f\u8fd9\u4e9b\u73a9\u5bb6\u6700\u7ec8\u80fd\u521b\u9020\u591a\u5c11\u957f\u671f\u4ef7\u503c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bd5\u60f3\u4e24\u4e2a\u8054\u76df\u4f19\u4f34\u5e26\u6765\u7684\u65b0\u73a9\u5bb6\u6570\u91cf\u5b8c\u5168\u76f8\u540c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e00\u4e2a\u4f19\u4f34\u7684CPA\u66f4\u4f4e\uff0c\u4f46\u5176\u63a8\u8350\u7684\u5927\u591a\u6570\u73a9\u5bb6\u5728\u6ce8\u518c\u540e\u4e0d\u4e45\u4fbf\u4e0d\u518d\u6d3b\u8dc3\u3002\u7b2c\u4e8c\u4e2a\u4f19\u4f34\u7684\u4f63\u91d1\u7565\u9ad8\uff0c\u4f46\u6301\u7eed\u5e26\u6765\u53c2\u4e0e\u5ea6\u66f4\u9ad8\u3001\u7559\u5b58\u66f4\u5f3a\u3001\u5b58\u6b3e\u6f5c\u529b\u66f4\u5927\u7684\u73a9\u5bb6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u77ed\u671f\u6765\u770b\uff0c\u7b2c\u4e00\u79cd\u65b9\u6848\u4f3c\u4e4e\u66f4\u5177\u6210\u672c\u6548\u76ca\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c\uff0c\u82e5\u4ee5\u516d\u4e2a\u6708\u751a\u81f3\u4e00\u5e74\u7684\u5468\u671f\u6765\u8bc4\u4f30\u8868\u73b0\uff0c\u7b2c\u4e8c\u4e2a\u8054\u76df\u4f19\u4f34\u5f80\u5f80\u80fd\u521b\u9020\u51fa\u660e\u663e\u66f4\u9ad8\u7684\u6574\u4f53\u76c8\u5229\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u56e0\u5982\u6b64\uff0c\u8d8a\u6765\u8d8a\u591a\u8fd0\u8425\u5546\u5728\u8bc4\u4f30\u8054\u76df\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u65f6\uff0c\u5df2\u4e0d\u518d\u5c40\u9650\u4e8e\u83b7\u5ba2\u6210\u672c\uff0c\u800c\u662f\u5c06\u73a9\u5bb6\u7ec8\u8eab\u4ef7\u503c\uff08LTV\uff09\u4e5f\u7eb3\u5165\u8003\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u6210\u719f\u54c1\u724c\u800c\u8a00\uff0c\u8054\u76df\u4f19\u4f34\u7684\u4ef7\u503c\u5df2\u4e0d\u518d\u4ec5\u4ec5\u4f53\u73b0\u5728\u5e26\u6765\u6ce8\u518c\u91cf\u4e0a\uff0c\u4ed6\u4eec\u5df2\u6210\u4e3a\u80fd\u591f\u6301\u7eed\u521b\u9020\u957f\u671f\u6536\u76ca\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u73a9\u5bb6\u7559\u5b58\u6bd4\u6ce8\u518c\u91cf\u66f4\u91cd\u8981\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u968f\u7740 <a href=\"https:\/\/www.gamingsoft.com\/blog\/2025\/10\/player-acquisition-vs-retention-in-igaming\/\">customer acquisition costs<\/a> continue to increase across mature iGaming markets, focusing exclusively on new registrations while ignoring long-term player engagement inevitably reduces overall marketing efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u8d8a\u6765\u8d8a\u591a\u8fd0\u8425\u5546\u5728\u8bc4\u4f30\u8054\u76df\u4f19\u4f34\u8868\u73b0\u65f6\uff0c\u5f00\u59cb\u57fa\u4e8e\u73a9\u5bb6\u7559\u5b58\u7387\u3001\u91cd\u590d\u5b58\u6b3e\u548c\u7ec8\u8eab\u4ef7\u503c\u6765\u8861\u91cf\uff0c\u800c\u4e0d\u518d\u53ea\u770b\u6ce8\u518c\u6570\u5b57\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u6bd4\u53ea\u80fd\u5e26\u6765\u4e00\u6b21\u6027\u6d41\u91cf\u9ad8\u5cf0\u7684\u8054\u76df\u4f19\u4f34\uff0c\u90a3\u4e9b\u80fd\u6301\u7eed\u8f93\u9001\u9ad8\u8d28\u91cf\u73a9\u5bb6\u7684\u4f19\u4f34\u4ef7\u503c\u8981\u9ad8\u5f97\u591a\uff0c\u56e0\u4e3a\u4ed6\u4eec\u6709\u52a9\u4e8e\u5efa\u7acb\u7a33\u5b9a\u4e14\u53ef\u9884\u6d4b\u7684\u6536\u5165\u6765\u6e90\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e5f\u662f\u8bb8\u591a\u54c1\u724c\u9010\u6e10\u8f6c\u5411\u6536\u76ca\u5206\u6210\uff08Revenue 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