{"id":3393,"date":"2024-01-17T16:52:00","date_gmt":"2024-01-17T08:52:00","guid":{"rendered":"https:\/\/blog.gamingsoft.com\/?p=3393"},"modified":"2026-11-09T22:12:58","modified_gmt":"2026-11-09T14:12:58","slug":"key-kpis-for-online-casino","status":"publish","type":"post","link":"https:\/\/www.gamingsoft.com\/blog\/cn\/2024\/01\/key-kpis-for-online-casino\/","title":{"rendered":"\u5728\u7ebf\u8d4c\u573a\u7684\u5173\u952eKPI"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u4efb\u4f55\u8425\u9500\u6d41\u7a0b\u90fd\u9700\u8981\u6e05\u6670\u7684\u6307\u6807\u6765\u8ffd\u8e2a\u6210\u6548\u3002\u5728\u5728\u7ebf\u8d4c\u573a\u9886\u57df\uff0cKPI\u4e0e\u4e24\u4e2a\u6613\u4e8e\u7406\u89e3\u7684\u6570\u503c\u76f8\u5173\uff1a\u6536\u5165\u548c\u73a9\u5bb6\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5728\u7ebf\u8d4c\u573a\u7684\u6536\u5165\u7c7bKPI<\/strong><\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GGR\uff0c\u603b\u6e38\u620f\u6536\u5165\uff08Gross Gaming Revenue\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li>GGR\u662f\u6700\u57fa\u7840\u7684KPI\uff0c\u516c\u5f0f\u5f88\u7b80\u5355\uff1a\u603b\u6295\u6ce8\u989d\u51cf\u53bb\u603b\u8d62\u989d\u3002\u5b83\u663e\u793a\u4e86\u73a9\u5bb6\u6295\u6ce8\u6d3b\u52a8\u4e3a\u8d4c\u573a\u7d2f\u79ef\u7684\u8d44\u91d1\u91d1\u989d\u3002\u00a0<\/li>\n\n\n<li>\u7531\u4e8e\u8d62\u53d6\u7ed3\u679c\u662f\u968f\u673a\u4ea7\u751f\u7684\uff0c\u5b9e\u9645GGR\u7ed3\u679c\u53ef\u80fd\u4f1a\u504f\u79bb\u300c\u7406\u8bba\u300d\u5e73\u5747\u8fd4\u8fd8\u7387\uff0c\u56e0\u4e3a\u8fd9\u4e00\u5207\u90fd\u53d6\u51b3\u4e8e\u8fd0\u6c14\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n<li><strong>NGR\uff0c\u51c0\u6e38\u620f\u6536\u5165\uff08Net Gaming Revenue\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li>NGR\u662f\u8bc4\u4f30\u8425\u9500\u6d3b\u52a8\u6216iGaming\u5e73\u53f0\u6210\u6548\u7684\u7edd\u4f73\u65b9\u5f0f\u3002\u5b83\u663e\u793a\u4e86\u8d4c\u573a\u5728\u4ece\u603b\u6536\u5165\u4e2d\u6263\u9664\u5404\u9879\u8d39\u7528\u540e\u771f\u6b63\u8d5a\u53d6\u7684\u91d1\u989d\u3002\u00a0<\/li>\n\n\n<li>\u8d39\u7528\u53ef\u80fd\u5305\u62ec\uff1a\u5956\u91d1\u3001\u652f\u4ed8\u7cfb\u7edf\u6216\u5408\u4f5c\u4f19\u4f34\u4f63\u91d1\u3001\u6e38\u620f\u5185\u5bb9\u63d0\u4f9b\u5546\u7684\u7248\u7a0e\u7b49\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n<li><strong>ARPU\uff0c\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\uff08Average Revenue Per User\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li>ARPU\u663e\u793a\u5e73\u5747\u6bcf\u4f4d\u73a9\u5bb6\u6bcf\u6708\u4e3a\u8d4c\u573a\u5e26\u6765\u591a\u5c11\u6536\u5165\u3002\u8981\u8ba1\u7b97ARPU\uff0c\u53ea\u9700\u5c06\u8d4c\u573a\u7684\u5168\u90e8\u6536\u5165\u9664\u4ee5\u540c\u4e00\u4e2a\u6708\u5185\u7684\u6d3b\u8dc3\u73a9\u5bb6\u6570\u91cf\u5373\u53ef\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5728\u7ebf\u8d4c\u573a\u7684\u73a9\u5bb6\u7c7bKPI<\/strong><\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPA\uff0c\u5355\u6b21\u83b7\u5ba2\u6210\u672c\uff08Cost Per Acquisition\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li>CPA\u53cd\u6620\u4e86\u8ba9\u4e00\u540d\u73a9\u5bb6\u5b8c\u6210\u6ce8\u518c\u5e76\u5b58\u6b3e\u6240\u9700\u7684\u6210\u672c\u3002\u00a0<\/li>\n\n\n<li>\u4f8b\u5982\uff0c\u60a8\u5728\u4e00\u6b21\u8425\u9500\u6d3b\u52a8\u4e2d\u82b1\u8d39\u4e8610,000\u7f8e\u5143\uff0c\u5e26\u6765\u4e86100\u540d\u9996\u6b21\u5b58\u6b3e\u73a9\u5bb6\uff08FTD\uff09\uff0c\u5219CPA\u4e3a100\u7f8e\u5143\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n<li><strong>\u8f6c\u5316\u7387<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u8bbf\u95ee\u5230\u6ce8\u518c\u8f6c\u5316\u7387\uff1a\u6210\u4e3a\u73a9\u5bb6\u7684\u7f51\u7ad9\u8bbf\u5ba2\u6240\u5360\u767e\u5206\u6bd4\u3002\u8f83\u4f4e\u7684\u8f6c\u5316\u7387\u53ef\u80fd\u662f\u7531\u4e8e\u7f51\u7ad9\u6216\u4ea4\u4e92\u8bbe\u8ba1\u4e0d\u4f73\u6240\u81f4\u3002<\/li>\n\n\n<li>\u6ce8\u518c\u5230\u5b58\u6b3e\u8f6c\u5316\u7387\uff1a\u5b8c\u6210\u9996\u6b21\u771f\u94b1\u5b58\u6b3e\u7684\u6ce8\u518c\u73a9\u5bb6\u6240\u5360\u767e\u5206\u6bd4\u3002\u60a8\u5e94\u5f53\u7559\u610f\uff0c\u5728\u73a9\u5bb6\u771f\u6b63\u5b58\u6b3e\u4e4b\u524d\uff0c\u662f\u5426\u56e0\u6ce8\u518c\u800c\u8d60\u9001\u4e86\u8fc7\u591a\u7684\u514d\u8d39\u65cb\u8f6c\u6216\u5956\u91d1\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n<li><strong>LTV\uff0c\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08Customer Lifetime Value\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li>LTV\u662f\u6240\u6709\u5728\u7ebf\u8d4c\u573a\u8425\u9500\u5de5\u4f5c\u7684\u57fa\u77f3\u3002\u5b83\u4ee3\u8868\u73a9\u5bb6\u5728\u8d4c\u535a\u7f51\u7ad9\u505c\u7559\u671f\u95f4\u4e3a\u8d4c\u573a\u5e26\u6765\u7684\u6574\u4f53\u6536\u5165\u3002\u00a0<\/li>\n\n\n<li>\u60a8\u53ef\u4ee5\u5c06\u6bcf\u6708ARPU\u4e58\u4ee5\u73a9\u5bb6\u5e73\u5747\u751f\u547d\u5468\u671f\uff08\u4ee5\u6708\u8ba1\uff09\u6765\u8ba1\u7b97\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n<li><strong>CR\uff0c\u6d41\u5931\u7387\uff08Churn Rate\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li>CR\u8868\u793a\u5728\u7279\u5b9a\u65f6\u671f\u5185\u505c\u6b62\u5728\u8d4c\u573a\u6e38\u620f\u7684\u73a9\u5bb6\u4e0e\u6d3b\u8dc3\u73a9\u5bb6\u7684\u6bd4\u4f8b\u3002\u00a0<\/li>\n\n\n<li>\u964d\u4f4eCR\u662f\u73a9\u5bb6\u7559\u5b58\u7b56\u7565\u8868\u73b0\u826f\u597d\u7684\u79ef\u6781\u6307\u6807\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u60a8\u6709\u610f\u8fdb\u519biGaming\u884c\u4e1a\uff0c\u4e0d\u59a8\u54a8\u8be2\u4e1a\u5185\u4fe1\u8a89\u826f\u597d\u4e14\u89c4\u6a21\u9886\u5148\u7684\u4f01\u4e1a\uff0c\u4f8b\u5982\u00a0<a href=\"https:\/\/www.gamingsoft.com\/blog\/cn\/\" rel=\"noreferrer noopener\" target=\"_blank\">GamingSoft<\/a>\uff0c\u5f15\u9886\u4e9a\u6d32\u535a\u5f69\u4e1a\u3002\u6211\u4eec\u5e9e\u5927\u7684\u4e13\u4e1a\u56e2\u961f\u80fd\u4f9d\u636e\u60a8\u7684\u9700\u6c42\uff0c\u91cf\u8eab\u6253\u9020\u5c5e\u4e8e\u60a8\u7684\u535a\u5f69\u5e73\u53f0\u3002\u900f\u8fc7\u5b8c\u6574\u7684\u6280\u672f\u652f\u63f4\u4e0e\u5e7f\u6cdb\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u8ba9\u60a8\u628a\u63e1\u673a\u9047\uff0c\u5728\u5168\u7403\u8131\u9896\u800c\u51fa\u3002\u6b22\u8fce\u901a\u8fc7\u6211\u4eec\u7684 <a href=\"https:\/\/www.gamingsoft.com\/blog\/cn\/contactus\/\">\u8054\u7cfb\u6211\u4eec<\/a> \u9875\u9762\uff0c\u7acb\u5373\u4e86\u89e3\u00a0<a href=\"https:\/\/www.gamingsoft.com\/blog\/cn\/services\/whitelabelsolution\/\" rel=\"noreferrer noopener\" target=\"_blank\">GamingSoft Global\uff0c\u767d\u6807\u89e3\u51b3\u65b9\u6848<\/a>\u5982\u4f55\u7b80\u5316\u60a8\u7684iGaming\u4e1a\u52a1\u5f00\u53d1\u4e0e\u8fd0\u8425\u3002<\/p>\n<div class=\"related-articles\"><h3>\u76f8\u5173\u6587\u7ae0<\/h3><ul><li><a href=\"https:\/\/www.gamingsoft.com\/blog\/cn\/2024\/01\/key-kpis-for-online-casino\/\">\u5728\u7ebf\u8d4c\u573a\u7684\u5173\u952eKPI<\/a><\/li><li><a href=\"https:\/\/www.gamingsoft.com\/blog\/cn\/2025\/10\/online-casino-kpis-how-to-measure-your-online-casinos-health\/\">\u5728\u7ebf\u8d4c\u573aKPI\uff1a\u5982\u4f55\u8861\u91cf\u4f60iGaming\u4e1a\u52a1\u7684\u771f\u5b9e\u5065\u5eb7\u5ea6<\/a><\/li><li><a href=\"https:\/\/www.gamingsoft.com\/blog\/cn\/2025\/11\/understanding-casino-bonus-types\/\">\u5728\u7ebf\u8d4c\u573a\u5956\u91d1\u7ec8\u6781\u6307\u5357<\/a><\/li><li><a href=\"https:\/\/www.gamingsoft.com\/blog\/cn\/2023\/04\/maximizing-profitability-a-guide-to-white-label-casinos\/\">\u628a\u76c8\u5229\u505a\u5230\u6700\u5927\uff1a\u767d\u6807\u8d4c\u573a\u6307\u5357<\/a><\/li><\/ul><\/div>\n<!-- gs-appended -->\n<p>Gamingsoft \u662f\u9886\u5148\u7684iGaming\u805a\u5408\u5546\uff0c\u901a\u8fc7\u5355\u4e00API\u96c6\u6210\u5c06\u8fd0\u8425\u5546\u4e0e200\u591a\u5bb6\u9876\u7ea7\u6e38\u620f\u5de5\u4f5c\u5ba4\u8fde\u63a5\u8d77\u6765\u3002\u6211\u4eec\u7684GS Connect\u5e73\u53f0\u53ef\u5373\u65f6\u8bbf\u95ee\u8d85\u8fc710,000\u6b3e\u6e38\u620f\uff0c\u6db5\u76d6\u8001\u864e\u673a\u3001\u771f\u4eba\u8377\u5b98\u6e38\u620f\u3001\u4f53\u80b2\u535a\u5f69\u548c\u6355\u9c7c\u6e38\u620f\uff0c\u65e0\u9700\u4e0e\u6bcf\u5bb6\u4f9b\u5e94\u5546\u5355\u72ec\u6d3d\u8c08\u3002\u6211\u4eec\u652f\u6301\u591a\u79cd\u8d27\u5e01\u548c\u8bed\u8a00\uff0c\u8ba9\u60a8\u80fd\u591f\u5feb\u901f\u8f7b\u677e\u5730\u8fdb\u5165\u65b0\u5e02\u573a\u3002\u6211\u4eec\u7684\u6280\u672f\u56e2\u961f\u5168\u5929\u5019\u5f85\u547d\uff0c\u786e\u4fdd\u5e73\u53f0\u8fd0\u884c\u5e73\u7a33\u987a\u7545\u3002\u65e0\u8bba\u60a8\u662f\u8981\u63a8\u51fa\u65b0\u5e73\u53f0\u8fd8\u662f\u6269\u5c55\u73b0\u6709\u6e38\u620f\u5e93\uff0cGamingsoft\u90fd\u80fd\u63d0\u4f9b\u76f8\u5e94\u7684\u5de5\u5177\u548c\u5408\u4f5c\u4f19\u4f34\u8d44\u6e90\uff0c\u52a0\u901f\u60a8\u7684\u4e1a\u52a1\u589e\u957f\u3002\u6b22\u8fce\u8054\u7cfb\u6211\u4eec\uff0c\u4e86\u89e3\u6211\u4eec\u80fd\u4e3a\u60a8\u7684\u4e1a\u52a1\u63d0\u4f9b\u54ea\u4e9b\u5e2e\u52a9\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Any marketing process needs clear metrics to track results. In the online casino world, KPIs are related to two well-understood values: revenue and players. Revenue-related KPIs for Online Casino Player-related KPIs for Online Casino If you\u2019re interested to step into\u00a0iGaming\u00a0industry,\u00a0\u00a0you may wish to consult a reputable and large-scale industry player like\u00a0GamingSoft, which leads the Asian [&hellip;]<\/p>","protected":false},"author":8,"featured_media":3394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[942],"tags":[],"class_list":["post-3393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-operation"],"_links":{"self":[{"href":"https:\/\/www.gamingsoft.com\/blog\/cn\/wp-json\/wp\/v2\/posts\/3393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gamingsoft.com\/blog\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gamingsoft.com\/blog\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/cn\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/cn\/wp-json\/wp\/v2\/comments?post=3393"}],"version-history":[{"count":7,"href":"https:\/\/www.gamingsoft.com\/blog\/cn\/wp-json\/wp\/v2\/posts\/3393\/revisions"}],"predecessor-version":[{"id":14894,"href":"https:\/\/www.gamingsoft.com\/blog\/cn\/wp-json\/wp\/v2\/posts\/3393\/revisions\/14894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/cn\/wp-json\/wp\/v2\/media\/3394"}],"wp:attachment":[{"href":"https:\/\/www.gamingsoft.com\/blog\/cn\/wp-json\/wp\/v2\/media?parent=3393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/cn\/wp-json\/wp\/v2\/categories?post=3393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/cn\/wp-json\/wp\/v2\/tags?post=3393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}