{"id":1722,"date":"2022-10-07T23:25:36","date_gmt":"2022-10-07T15:25:36","guid":{"rendered":"https:\/\/blog.gamingsoft.com\/?p=1722"},"modified":"2025-11-22T20:28:23","modified_gmt":"2025-11-22T12:28:23","slug":"keykpisforonlinecasino_cn","status":"publish","type":"post","link":"https:\/\/www.gamingsoft.com\/blog\/2022\/10\/keykpisforonlinecasino_cn\/","title":{"rendered":"\u535a\u5f69\u7f51\u7ad9\u8fd0\u8425\u5173\u952e\u6307\u6807"},"content":{"rendered":"\n<p>\u4efb\u4f55\u8425\u9500\u90fd\u9700\u8981\u660e\u786e\u7684\u6307\u6807\u6765\u8ffd\u8e2a\u7ed3\u679c\uff0c\u5728\u535a\u5f69\u7f51\u7ad9\u8fd0\u8425\u4e2d\uff0c\u8425\u6536\u548c\u73a9\u5bb6\u5c31\u662f\u6700\u5173\u952e\u7684\u8fd0\u8425\u6307\u6807\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8425\u6536\u76f8\u5173<\/strong><strong>&nbsp;KPI<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u535a\u5f69\u6bdb\u6536\u5165<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u535a\u5f69\u6bdb\u6536\u5165\uff08GGR\u00a0\uff09\u662f\u6700\u57fa\u672c\u7684\u5173\u952e\u6307\u6807\uff0c\u7b97\u6cd5\u662f\u603b\u6295\u6ce8\u51cf\u53bb\u603b\u8d62\uff0c\u663e\u793a\u73a9\u5bb6\u7531\u4e8e\u6295\u6ce8\u6d3b\u52a8\u800c\u7559\u5728\u8d4c\u573a\u7684\u91d1\u989d\u3002<\/li>\n\n\n\n<li>\u56e0\u4e3a\u5728\u7ebf\u8d4c\u573a\u6e38\u620f\u4e2d\u7684\u5956\u91d1\u662f\u968f\u673a\u4ea7\u751f\u7684\uff0cGGR\u5b9e\u9645\u7ed3\u679c\u53ef\u80fd\u4f1a\u504f\u79bb\u201c\u7406\u8bba\u201d\u5e73\u5747\u73a9\u5bb6\u56de\u62a5\u7387\uff0c\u53d6\u51b3\u4e8e\u73a9\u5bb6\u5e78\u8fd0\u6216\u4e0d\u5e78\u8fd0\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u535a\u5f69\u51c0\u6536\u5165<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u535a\u5f69\u51c0\u6536\u5165\uff08NGR\uff09\u63d0\u4f9b\u4e1a\u8005\u5feb\u901f\u6709\u6548\u5206\u6790\u5e73\u53f0\u6210\u529f\u7387\u7684\u6307\u6807\uff0c\u663e\u793a\u603b\u6536\u5165\u6263\u9664\u8d39\u7528\u540e\u535a\u5f69\u7f51\u7ad9\u771f\u6b63\u8d5a\u53d6\u4e86\u591a\u5c11\u3002<\/li>\n\n\n\n<li>\u8d39\u7528\u53ef\u80fd\u5305\u62ec\uff1a\u5956\u91d1\u3001\u652f\u4ed8\u7cfb\u7edf\u6216\u5408\u4f5c\u4f19\u4f34\u4f63\u91d1\u3001\u6e38\u620f\u5185\u5bb9\u63d0\u4f9b\u5546\u7684\u7279\u8bb8\u6743\u4f7f\u7528\u8d39\u7b49\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\u00a0\uff08ARPU)\u663e\u793a\u6bcf\u4f4d\u73a9\u5bb6\u6bcf\u6708\u5e73\u5747\u4e3a\u8d4c\u573a\u5e26\u6765\u6536\u5165\u3002\u60a8\u53ef\u4ee5\u900f\u8fc7\u5c06\u535a\u5f69\u7f51\u7ad9\u6708\u6536\u5165\u9664\u4ee5\u5f53\u6708\u6d3b\u8dc3\u73a9\u5bb6\u6570\u83b7\u5f97ARPU\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u73a9\u5bb6\u76f8\u5173<\/strong><strong>KPI&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6bcf\u73a9\u5bb6\u8f6c\u5316\u6210\u672c<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u73a9\u5bb6\u8f6c\u5316\u6210\u672c\uff08CPA\u00a0\uff09\u662f\u4fc3\u6210\u73a9\u5bb6\u6ce8\u518c\u548c\u5b58\u6b3e\u6240\u82b1\u8d39\u7684\u91d1\u989d\u3002<\/li>\n\n\n\n<li>\u4f8b\u5982\uff0c\u60a8\u5728\u4e00\u4e2a\u4ea7\u751f\u00a0100\u00a0\u540d\u9996\u6b21\u5b58\u6b3e\u73a9\u5bb6\u00a0(FTD)\u00a0\u7684\u8425\u9500\u6d3b\u52a8\u4e0a\u82b1\u8d39\u4e86\u00a010,000\u00a0\u7f8e\u5143\uff0cCPA\u00a0\u4e3a\u00a0100\u00a0\u7f8e\u5143\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8f6c\u6362\u7387<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u8bbf\u95ee\u5230\u6ce8\u518c\uff1a\u535a\u5f69\u7f51\u7ad9\u8bbf\u5ba2\u6ce8\u518c\u4e3a\u73a9\u5bb6\u7684\u767e\u5206\u6bd4\u3002\u4f4e\u8f6c\u6362\u7387\u53ef\u80fd\u4ee3\u8868\u7740\u60a8\u7684\u7f51\u7ad9\u5728\u8bbe\u8ba1\u6216\u4e92\u52a8\u6027\u4e0a\u6709\u7f3a\u9677\u3002<\/li>\n\n\n\n<li>\u6ce8\u518c\u5230\u5b58\u6b3e\u00a0\uff1a\u6ce8\u518c\u73a9\u5bb6\u9996\u6b21\u5b9e\u9645\u5b58\u6b3e\u7684\u767e\u5206\u6bd4\u3002\u8fd9\u53ef\u4ee5\u8ba9\u60a8\u6ce8\u610f\u662f\u5426\u5728\u73a9\u5bb6\u771f\u6b63\u5b58\u6b3e\u524d\u662f\u5426\u9001\u51fa\u8fc7\u591a\u514d\u8d39\u65cb\u8f6c\u6216\u5956\u91d1\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u751f\u547d\u5468\u671f\u4ef7\u503c<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u73a9\u5bb6\u751f\u547d\u5468\u671f\u4ef7\u503c\u00a0(LTV)\u00a0\u662f\u535a\u5f69\u7f51\u7ad9\u8425\u9500\u5de5\u4f5c\u7684\u57fa\u77f3\uff0c\u5b83\u8868\u793a\u73a9\u5bb6\u5728\u535a\u5f69\u7f51\u7ad9\u9017\u7559\u671f\u95f4\u4e3a\u8d4c\u573a\u5e26\u6765\u7684\u6574\u4f53\u6536\u5165\u3002<\/li>\n\n\n\n<li>\u60a8\u53ef\u4ee5\u5c06\u6bcf\u6708\u00a0ARPU\u00a0\u4e58\u4ee5\u5e73\u5747\u73a9\u5bb6\u751f\u547d\u5468\u671f\uff08\u4ee5\u6708\u4e3a\u5355\u4f4d\uff09\u6765\u5f97\u5230LTV\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d41\u5931\u7387<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u6d41\u5931\u7387\uff08CR\uff09\u8868\u793a\u5728\u6307\u5b9a\u65f6\u671f\u5185\u505c\u6b62\u6295\u6ce8\u7684\u73a9\u5bb6\u4e0e\u6d3b\u8dc3\u73a9\u5bb6\u7684\u6bd4\u4f8b\u3002<\/li>\n\n\n\n<li>\u964d\u4f4e\u00a0CR\u00a0\u662f\u4e00\u4e2a\u8868\u73b0\u826f\u597d\u7684\u73a9\u5bb6\u4fdd\u7559\u7b56\u7565\u7684\u79ef\u6781\u6307\u6807\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u4f60\u60f3\u62e5\u6709\u81ea\u5df1\u7684\u7f51\u7edc\u535a\u5f69\u5e73\u53f0\u5417\uff1f\u4e0d\u59a8\u54a8\u8be2\u4e1a\u754c\u5177\u4fe1\u8a89\u4e0e\u89c4\u6a21\u7684\u4e1a\u8005\uff0c\u6bd4\u5982\u5f15\u9886\u4e9a\u6d32\u535a\u5f69\u4e1a\u7684<a href=\"https:\/\/www.gamingsoft.com\/cn\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e50\u6e38\u56fd\u9645<\/a>\uff0c\u6211\u4eec\u5e9e\u5927\u7684\u4e13\u4e1a\u56e2\u961f\u80fd\u4f9d\u636e\u60a8\u7684\u9700\u6c42\uff0c\u91cf\u8eab\u6253\u9020\u5c5e\u4e8e\u60a8\u7684\u535a\u5f69\u5e73\u53f0\uff0c\u900f\u8fc7\u5b8c\u6574\u6280\u672f\u652f\u63f4\u4e0e\u5e7f\u5927\u5408\u4f5c\u4f19\u4f34\uff0c\u8ba9\u60a8\u628a\u63e1\u673a\u9047\uff0c\u589e\u52a0\u8de8\u533a\u57df\u5408\u4f5c\uff0c\u5728\u6fc0\u70c8\u7684\u7ade\u4e89\u5f53\u4e2d\u8131\u9896\u800c\u51fa\u3002\u73b0\u5728\u5c31\u79c1\u8baf\u6216\u7535\u90aesales@gamingsoft.com\u4e86\u89e3<a href=\"https:\/\/www.gamingsoft.com\/cn\/services\/whitelabelsolution\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e50\u6e38\u56fd\u9645Global\u767d\u6807\u8d4c\u573a<\/a>\u5982\u4f55\u52a9\u4f60\u4e00\u81c2\u4e4b\u529b\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u535a\u5f69\u7f51\u7ad9\u7684\u76ee\u6807\u5728\u4e8e\u5438\u5f15\u5c3d\u53ef\u80fd\u591a\u7684\u73a9\u5bb6\u4e0e\u957f\u65f6\u95f4\u7559\u4f4f\u4ed6\u4eec\u3002\u5728\u91c7\u7528\u591a\u79cd\u7b56\u7565\u5e76\u82b1\u8d39\u5927\u91cf\u9884\u7b97\u65f6\uff0c\u6211\u4eec\u5982\u4f55\u8861\u91cf\u8425\u9500\u7684\u6210\u529f\u4e0e\u5426\uff1f<\/p>\n","protected":false},"author":8,"featured_media":1726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[],"class_list":["post-1722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowhow-cn"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/posts\/1722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/comments?post=1722"}],"version-history":[{"count":3,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/posts\/1722\/revisions"}],"predecessor-version":[{"id":6881,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/posts\/1722\/revisions\/6881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/media\/1726"}],"wp:attachment":[{"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/media?parent=1722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/categories?post=1722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/tags?post=1722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}