{"id":3396,"date":"2024-01-17T17:48:10","date_gmt":"2024-01-17T09:48:10","guid":{"rendered":"https:\/\/blog.gamingsoft.com\/?p=3396"},"modified":"2026-09-01T09:20:47","modified_gmt":"2026-09-01T01:20:47","slug":"keykpiforonlinecasino","status":"publish","type":"post","link":"https:\/\/www.gamingsoft.com\/blog\/2024\/01\/keykpiforonlinecasino\/","title":{"rendered":"\u535a\u5f69\u7f51\u7ad9\u8fd0\u8425\u5173\u952e\u6307\u6807"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u4efb\u4f55\u8425\u9500\u90fd\u9700\u8981\u660e\u786e\u7684\u6307\u6807\u6765\u8ffd\u8e2a\u7ed3\u679c\uff0c\u5728\u535a\u5f69\u7f51\u7ad9\u8fd0\u8425\u4e2d\uff0c\u8425\u6536\u548c\u73a9\u5bb6\u5c31\u662f\u6700\u5173\u952e\u7684\u8fd0\u8425\u6307\u6807\u3002<\/p>\n<h2 class=\"wp-block-heading\"><strong>\u8425\u6536\u76f8\u5173<\/strong><strong>&nbsp;KPI<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>\u535a\u5f69\u6bdb\u6536\u5165<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u535a\u5f69\u6bdb\u6536\u5165\uff08GGR&nbsp;\uff09\u662f\u6700\u57fa\u672c\u7684\u5173\u952e\u6307\u6807\uff0c\u7b97\u6cd5\u662f\u603b\u6295\u6ce8\u51cf\u53bb\u603b\u8d62\uff0c\u663e\u793a\u73a9\u5bb6\u7531\u4e8e\u6295\u6ce8\u6d3b\u52a8\u800c\u7559\u5728\u8d4c\u573a\u7684\u91d1\u989d\u3002<\/li>\n<li>\u56e0\u4e3a\u5728\u7ebf\u8d4c\u573a\u6e38\u620f\u4e2d\u7684\u5956\u91d1\u662f\u968f\u673a\u4ea7\u751f\u7684\uff0cGGR\u5b9e\u9645\u7ed3\u679c\u53ef\u80fd\u4f1a\u504f\u79bb\u201c\u7406\u8bba\u201d\u5e73\u5747\u73a9\u5bb6\u56de\u62a5\u7387\uff0c\u53d6\u51b3\u4e8e\u73a9\u5bb6\u5e78\u8fd0\u6216\u4e0d\u5e78\u8fd0\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u535a\u5f69\u51c0\u6536\u5165<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u535a\u5f69\u51c0\u6536\u5165\uff08NGR\uff09\u63d0\u4f9b\u4e1a\u8005\u5feb\u901f\u6709\u6548\u5206\u6790\u5e73\u53f0\u6210\u529f\u7387\u7684\u6307\u6807\uff0c\u663e\u793a\u603b\u6536\u5165\u6263\u9664\u8d39\u7528\u540e\u535a\u5f69\u7f51\u7ad9\u771f\u6b63\u8d5a\u53d6\u4e86\u591a\u5c11\u3002<\/li>\n<li>\u8d39\u7528\u53ef\u80fd\u5305\u62ec\uff1a\u5956\u91d1\u3001\u652f\u4ed8\u7cfb\u7edf\u6216\u5408\u4f5c\u4f19\u4f34\u4f63\u91d1\u3001\u6e38\u620f\u5185\u5bb9\u63d0\u4f9b\u5546\u7684\u7279\u8bb8\u6743\u4f7f\u7528\u8d39\u7b49\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165&nbsp;\uff08ARPU)\u663e\u793a\u6bcf\u4f4d\u73a9\u5bb6\u6bcf\u6708\u5e73\u5747\u4e3a\u8d4c\u573a\u5e26\u6765\u6536\u5165\u3002\u60a8\u53ef\u4ee5\u900f\u8fc7\u5c06\u535a\u5f69\u7f51\u7ad9\u6708\u6536\u5165\u9664\u4ee5\u5f53\u6708\u6d3b\u8dc3\u73a9\u5bb6\u6570\u83b7\u5f97ARPU\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><strong>\u73a9\u5bb6\u76f8\u5173<\/strong><strong>KPI&nbsp;<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>\u6bcf\u73a9\u5bb6\u8f6c\u5316\u6210\u672c<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u73a9\u5bb6\u8f6c\u5316\u6210\u672c\uff08CPA&nbsp;\uff09\u662f\u4fc3\u6210\u73a9\u5bb6\u6ce8\u518c\u548c\u5b58\u6b3e\u6240\u82b1\u8d39\u7684\u91d1\u989d\u3002<\/li>\n<li>\u4f8b\u5982\uff0c\u60a8\u5728\u4e00\u4e2a\u4ea7\u751f&nbsp;100&nbsp;\u540d\u9996\u6b21\u5b58\u6b3e\u73a9\u5bb6&nbsp;(FTD)&nbsp;\u7684\u8425\u9500\u6d3b\u52a8\u4e0a\u82b1\u8d39\u4e86&nbsp;10,000&nbsp;\u7f8e\u5143\uff0cCPA&nbsp;\u4e3a&nbsp;100&nbsp;\u7f8e\u5143\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u8f6c\u6362\u7387<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u8bbf\u95ee\u5230\u6ce8\u518c\uff1a\u535a\u5f69\u7f51\u7ad9\u8bbf\u5ba2\u6ce8\u518c\u4e3a\u73a9\u5bb6\u7684\u767e\u5206\u6bd4\u3002\u4f4e\u8f6c\u6362\u7387\u53ef\u80fd\u4ee3\u8868\u7740\u60a8\u7684\u7f51\u7ad9\u5728\u8bbe\u8ba1\u6216\u4e92\u52a8\u6027\u4e0a\u6709\u7f3a\u9677\u3002<\/li>\n<li>\u6ce8\u518c\u5230\u5b58\u6b3e&nbsp;\uff1a\u6ce8\u518c\u73a9\u5bb6\u9996\u6b21\u5b9e\u9645\u5b58\u6b3e\u7684\u767e\u5206\u6bd4\u3002\u8fd9\u53ef\u4ee5\u8ba9\u60a8\u6ce8\u610f\u662f\u5426\u5728\u73a9\u5bb6\u771f\u6b63\u5b58\u6b3e\u524d\u662f\u5426\u9001\u51fa\u8fc7\u591a\u514d\u8d39\u65cb\u8f6c\u6216\u5956\u91d1\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u751f\u547d\u5468\u671f\u4ef7\u503c<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u73a9\u5bb6\u751f\u547d\u5468\u671f\u4ef7\u503c&nbsp;(LTV)&nbsp;\u662f\u535a\u5f69\u7f51\u7ad9\u8425\u9500\u5de5\u4f5c\u7684\u57fa\u77f3\uff0c\u5b83\u8868\u793a\u73a9\u5bb6\u5728\u535a\u5f69\u7f51\u7ad9\u9017\u7559\u671f\u95f4\u4e3a\u8d4c\u573a\u5e26\u6765\u7684\u6574\u4f53\u6536\u5165\u3002<\/li>\n<li>\u60a8\u53ef\u4ee5\u5c06\u6bcf\u6708&nbsp;ARPU&nbsp;\u4e58\u4ee5\u5e73\u5747\u73a9\u5bb6\u751f\u547d\u5468\u671f\uff08\u4ee5\u6708\u4e3a\u5355\u4f4d\uff09\u6765\u5f97\u5230LTV\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u6d41\u5931\u7387<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u6d41\u5931\u7387\uff08CR\uff09\u8868\u793a\u5728\u6307\u5b9a\u65f6\u671f\u5185\u505c\u6b62\u6295\u6ce8\u7684\u73a9\u5bb6\u4e0e\u6d3b\u8dc3\u73a9\u5bb6\u7684\u6bd4\u4f8b\u3002<\/li>\n<li>\u964d\u4f4e&nbsp;CR&nbsp;\u662f\u4e00\u4e2a\u8868\u73b0\u826f\u597d\u7684\u73a9\u5bb6\u4fdd\u7559\u7b56\u7565\u7684\u79ef\u6781\u6307\u6807\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\u4f60\u60f3\u62e5\u6709\u81ea\u5df1\u7684\u7f51\u7edc\u535a\u5f69\u5e73\u53f0\u5417\uff1f\u4e0d\u59a8\u54a8\u8be2\u4e1a\u754c\u5177\u4fe1\u8a89\u4e0e\u89c4\u6a21\u7684\u4e1a\u8005\uff0c\u6bd4\u5982\u5f15\u9886\u4e9a\u6d32\u535a\u5f69\u4e1a\u7684<a href=\"https:\/\/www.gamingsoft.com\/cn\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e50\u6e38\u56fd\u9645<\/a>\uff0c\u6211\u4eec\u5e9e\u5927\u7684\u4e13\u4e1a\u56e2\u961f\u80fd\u4f9d\u636e\u60a8\u7684\u9700\u6c42\uff0c\u91cf\u8eab\u6253\u9020\u5c5e\u4e8e\u60a8\u7684\u535a\u5f69\u5e73\u53f0\uff0c\u900f\u8fc7\u5b8c\u6574\u6280\u672f\u652f\u63f4\u4e0e\u5e7f\u5927\u5408\u4f5c\u4f19\u4f34\uff0c\u8ba9\u60a8\u628a\u63e1\u673a\u9047\uff0c\u589e\u52a0\u8de8\u533a\u57df\u5408\u4f5c\uff0c\u5728\u6fc0\u70c8\u7684\u7ade\u4e89\u5f53\u4e2d\u8131\u9896\u800c\u51fa\u3002\u73b0\u5728\u5c31\u79c1\u8baf\u6216\u7535\u90aesales@gamingsoft.com\u4e86\u89e3<a href=\"https:\/\/www.gamingsoft.com\/cn\/services\/whitelabelsolution\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e50\u6e38\u56fd\u9645Global\u767d\u6807\u8d4c\u573a<\/a>\u5982\u4f55\u52a9\u4f60\u4e00\u81c2\u4e4b\u529b\uff01<\/p>\n<p class=\"wp-block-paragraph\">\n<p><!-- gs-appended --><\/p>\n<p>\u5728\u7ebf\u8d4c\u573a\u5e73\u53f0\u7684\u6838\u5fc3\u7ade\u4e89\u529b\uff0c\u5f80\u5f80\u53d6\u51b3\u4e8e\u5176\u6280\u672f\u57fa\u7840\u7684\u7a33\u5b9a\u6027\u4e0e\u7075\u6d3b\u6027\u3002Gamingsoft\u7684GS Connect API\u7ecf\u8fc7\u591a\u5e74\u5b9e\u6218\u6253\u78e8\uff0c\u652f\u6301\u591a\u8bed\u8a00\u3001\u591a\u8d27\u5e01\u4ee5\u53ca\u5404\u4e3b\u6d41\u5e02\u573a\u7684\u672c\u5730\u5316\u9700\u6c42\uff0c\u7cfb\u7edf\u7a33\u5b9a\u6027\u548c\u54cd\u5e94\u901f\u5ea6\u5747\u8fbe\u5230\u884c\u4e1a\u4e00\u6d41\u6c34\u51c6\u3002\u6211\u4eec\u7684\u6280\u672f\u56e2\u961f\u63d0\u4f9b7\u00d724\u5c0f\u65f6\u4e0d\u95f4\u65ad\u7684\u8fd0\u7ef4\u652f\u6301\uff0c\u786e\u4fdd\u8fd0\u8425\u5546\u5e73\u53f0\u5728\u9ad8\u5e76\u53d1\u573a\u666f\u4e0b\u4f9d\u7136\u80fd\u591f\u7a33\u5b9a\u8fd0\u884c\uff0c\u4e3a\u73a9\u5bb6\u63d0\u4f9b\u6d41\u7545\u7684\u6e38\u620f\u4f53\u9a8c\u3002\u9009\u62e9Gamingsoft\uff0c\u5c31\u662f\u9009\u62e9\u4e00\u4e2a\u5728\u6280\u672f\u5c42\u9762\u503c\u5f97\u957f\u671f\u4fe1\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\u3002\u6b22\u8fce\u8bbf\u95eeGamingsoft\u5b98\u7f51\uff0c\u8fdb\u4e00\u6b65\u4e86\u89e3\u6211\u4eec\u7684\u5e73\u53f0\u80fd\u529b\u4e0e\u96c6\u6210\u65b9\u6848\u3002<\/p>\n<h2 class=\"wp-block-heading\">\u5e38\u89c1\u95ee\u9898\u89e3\u6790<\/h2>\n<p><strong>GGR\u548cNGR\u7684\u5dee\u5f02\u5728\u5b9e\u9645\u8fd0\u8425\u4e2d\u4ee3\u8868\u4ec0\u4e48\u610f\u4e49\uff1f<\/strong><br \/>GGR\u53cd\u6620\u7684\u662f\u73a9\u5bb6\u6295\u6ce8\u6d3b\u52a8\u4e3a\u5e73\u53f0\u5e26\u6765\u7684\u6bdb\u6536\u5165\uff0c\u5c1a\u672a\u6263\u9664\u4efb\u4f55\u6210\u672c\uff1bNGR\u5219\u662f\u6263\u9664\u5956\u91d1\u3001\u652f\u4ed8\u6e20\u9053\u8d39\u7528\u4e0e\u5185\u5bb9\u5206\u6da6\u7b49\u652f\u51fa\u540e\u7684\u5b9e\u9645\u6536\u5165\uff0c\u56e0\u6b64NGR\u66f4\u80fd\u53cd\u6620\u5e73\u53f0\u771f\u6b63\u7684\u83b7\u5229\u72b6\u51b5\uff0c\u662f\u8bc4\u4f30\u8425\u8fd0\u5065\u5eb7\u5ea6\u65f6\u66f4\u5173\u952e\u7684\u6307\u6807\u3002<\/p>\n<p><strong>\u5982\u679c\u9884\u7b97\u6709\u9650\uff0c\u65b0\u521b\u8fd0\u8425\u5546\u5e94\u8be5\u4f18\u5148\u8ffd\u8e2a\u54ea\u4e9b\u6307\u6807\uff1f<\/strong><br \/>\u5efa\u8bae\u4f18\u5148\u5173\u6ce8\u6bcf\u73a9\u5bb6\u8f6c\u5316\u6210\u672c\uff08CPA\uff09\u4e0e\u6ce8\u518c\u5230\u5b58\u6b3e\u7684\u8f6c\u6362\u7387\uff0c\u8fd9\u4e24\u9879\u6307\u6807\u80fd\u5feb\u901f\u53cd\u6620\u884c\u9500\u9884\u7b97\u662f\u5426\u6709\u6548\u8f6c\u5316\u4e3a\u5b9e\u9645\u4ed8\u8d39\u73a9\u5bb6\uff0c\u6bd4\u8d77\u957f\u671f\u6027\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09\uff0c\u66f4\u9002\u5408\u4f5c\u4e3a\u521d\u671f\u8d44\u6e90\u6709\u9650\u65f6\u7684\u5373\u65f6\u5224\u65ad\u4f9d\u636e\u3002<\/p>\n<p><strong>CPA\u4e0eLTV\u5982\u4f55\u642d\u914d\u4f7f\u7528\u6765\u5224\u65ad\u884c\u9500\u6d3b\u52a8\u662f\u5426\u503c\u5f97\u6295\u5165\uff1f<\/strong><br 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