{"id":93,"date":"2020-04-02T10:48:53","date_gmt":"2020-04-02T02:48:53","guid":{"rendered":"https:\/\/blog.gamingsoft.com\/?p=93"},"modified":"2026-06-23T00:07:26","modified_gmt":"2026-06-22T16:07:26","slug":"5-impactful-content-marketing-tips-to-get-through-covid-19","status":"publish","type":"post","link":"https:\/\/www.gamingsoft.com\/blog\/2020\/04\/5-impactful-content-marketing-tips-to-get-through-covid-19\/","title":{"rendered":"5 Impactful Content Marketing Tips to get through COVID-19"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.gamingsoft.com\/blog\/\">Gamingsoft Blog<\/a> \u2013 <\/strong>As more and more people are trapped in their homes during the coronavirus (COVID-19) outbreak, <strong>the demand for quality content continues to skyrocket<\/strong>. The time for effective content marketing is now, and we have compiled five impactful ways that you can leverage the situation to your advantage.<\/p>\n<h2 class=\"wp-block-heading\">1 \u2014 Leverage User-Generated Content (UGC)<\/h2>\n<h3 class=\"wp-block-heading\">What is UGC?<\/h3>\n<p class=\"wp-block-paragraph\">User-generated content, or UGC for short, is any content that has been created and published by unpaid contributors. These contributors, who are often fans, promote a brand instead of the brand promoting itself. UGC can be content of any type \u2014 including blogs, website pages, images, social media posts and testimonials.<\/p>\n<h3 class=\"wp-block-heading\">Why is UGC better?<\/h3>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" alt=\"User-generated content is 85% more influential\" class=\"wp-image-95\" decoding=\"async\" fetchpriority=\"high\" height=\"563\" sizes=\"(max-width: 900px) 100vw, 900px\" src=\"https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Consumers-Find-UGC-85-More-Influential.jpg\" srcset=\"https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Consumers-Find-UGC-85-More-Influential.jpg 900w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Consumers-Find-UGC-85-More-Influential-300x188.jpg 300w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Consumers-Find-UGC-85-More-Influential-768x480.jpg 768w\" width=\"900\"\/><figcaption class=\"wp-element-caption\">User-generated content is 85% more influential<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">GamingSoft White Label Operators have found that \u201c<strong>85 percent of consumers find UGC more influential than brand content<\/strong>\u201d. Consumers are more likely to trust and engage with content that is perceived to have a grassroots origin, rather than a commercial message with a corporate origin.<\/p>\n<h3 class=\"wp-block-heading\">A famous real-life example<\/h3>\n<p class=\"wp-block-paragraph\">When Coca-Cola launched its <a href=\"https:\/\/www.coca-colacompany.com\/au\/news\/share-a-coke-how-the-groundbreaking-campaign-got-its-start-down-under\" rel=\"noopener\" target=\"_blank\">Share a Coke<\/a> campaign, it encouraged its customers to find a coke with their name on it and share it on social media. The campaign was an immense success \u2014 in Australia alone, where the campaign initially started, they managed to sell \u201cmore than 250 million named bottles and cans in a nation of just under 23 million people\u201d <em>in one summer<\/em>.<\/p>\n<p class=\"wp-block-paragraph\">With this one move, <strong>Coca-Cola enjoyed a massive amount of free viral marketing<\/strong> for the brand as people showed off images of themselves with their coke.<\/p>\n<h3 class=\"wp-block-heading\">Make UGC work for you<\/h3>\n<p class=\"wp-block-paragraph\">To make UGC work for your brand and your target audience, ask yourself these questions:<\/p>\n<ul class=\"wp-block-list\">\n<li>What catches their attention?<\/li>\n<li>What do they enjoy sharing?<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Identify these points and ask them to share it! Don\u2019t be afraid to think out of the box!<\/p>\n<h2 class=\"wp-block-heading\">2 \u2014 Create Video Content<\/h2>\n<h3 class=\"wp-block-heading\">Stronger Engagement<\/h3>\n<p class=\"wp-block-paragraph\">Video content is paving the way for the future of content marketing \u2014 it is more likely to capture interest and engage a viewer. With more of their senses stimulated, audiences are drawn to this medium compared to more traditional ones.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cThe modern consumer increasingly expects to receive video content from their favourite brands, and video keeps audiences engaged longer than any other type of content. [\u2026] Live-stream audiences continue to grow as well [\u2026] 81 percent of respondents watched more live video in 2019 than 2018.\u201d<\/em><\/p>\n<p><cite><a href=\"https:\/\/www.coredna.com\/blogs\/content-marketing-trends#2\" rel=\"noopener\" target=\"_blank\">CoreDNA<\/a><\/cite><\/p>\n<\/blockquote>\n<h3 class=\"wp-block-heading\">People are spending more time on video<\/h3>\n<figure class=\"wp-block-image size-large\"><img alt=\"People are spending more and more time on video per day\" class=\"wp-image-96\" decoding=\"async\" height=\"563\" sizes=\"(max-width: 900px) 100vw, 900px\" src=\"https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Time-Spent-Watching-Video-Per-Day.jpg\" srcset=\"https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Time-Spent-Watching-Video-Per-Day.jpg 900w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Time-Spent-Watching-Video-Per-Day-300x188.jpg 300w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Time-Spent-Watching-Video-Per-Day-768x480.jpg 768w\" width=\"900\"\/><figcaption class=\"wp-element-caption\">People are spending more and more time on video per day<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">The appeal of video content to audiences cannot be understated. <strong>Zenith Media<\/strong> has found that <strong>the average person spends 84 minutes watching video in 2019, and the number is expected to increase to 100 minutes a day in 2021<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">Producing quality video content encourages your audience to spend time and engage with your brand. A study by Wyzowl has shown that <strong>89 percent of businesses experience a positive ROI with their video content<\/strong>, and 80 percent saying that video content has directly led to increased sales.<\/p>\n<h3 class=\"wp-block-heading\"><strong>What type of video content is effective?<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">There are a number of ways to create effective video content, but the core philosophy behind it is simple: Create something that adds value to your viewer. Popular types of video that you can try include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Presentations<\/li>\n<li>Webinars<\/li>\n<li>Event coverage<\/li>\n<li>Interviews<\/li>\n<li>Behind-the-scenes<\/li>\n<li>Infotainment<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Don\u2019t just stick to the formula, however! Video content is endlessly evolving, and it\u2019s always worth it to try something new!<\/p>\n<h2 class=\"wp-block-heading\"><strong>3 \u2014 Quality over Quantity<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><em>\u201cWhen it comes to digital marketing, quality trumps quantity and makes your brand more personable in the long run. We live in the age of transparency, and consumers crave authenticity.\u201d<\/em> \u2013 Forbes<\/p>\n<figure class=\"wp-block-image size-large\"><img alt=\"Enforce high quality standards across your content\" class=\"wp-image-97\" decoding=\"async\" height=\"563\" sizes=\"(max-width: 900px) 100vw, 900px\" src=\"https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Enforce-High-Quality-Standards-Across-your-Content.jpg\" srcset=\"https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Enforce-High-Quality-Standards-Across-your-Content.jpg 900w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Enforce-High-Quality-Standards-Across-your-Content-300x188.jpg 300w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Enforce-High-Quality-Standards-Across-your-Content-768x480.jpg 768w\" width=\"900\"\/><figcaption class=\"wp-element-caption\">Make sure your quality control is tight!<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">This is an evergreen rule-of-thumb that applies across all of your business\u2019s digital content. <strong>Consistency and quality are the core pillars of any successful original content<\/strong>. Less is more \u2014 if you release too much content at once, it can easily overwhelm your audience.<\/p>\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>We\u2019re still trying to do too much all at once. As content marketing gets more established, we can\u2019t get away with cobbled together operations or haphazard processes.<\/em><\/p>\n<p><cite>Content Marketing Institute<\/cite><\/p>\n<\/blockquote>\n<p class=\"wp-block-paragraph\">It is important to be consistent when sharing new content. However, it is even more crucial to <strong>never compromise on the quality of the content<\/strong> that you publish.<\/p>\n<h2 class=\"wp-block-heading\"><strong>4 \u2014 Appeal Visually<\/strong><\/h2>\n<h3 class=\"wp-block-heading\"><strong>Visual Content is Versatile<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">One of the most appealing parts of online media is its versatility when it comes to utilising the visual medium in novel and refreshing ways.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>From entertainment to communication, people are going all-in on the power of dynamic and interactive imagery. Among the next generation of soon-to-be adults, visual social media reigns supreme \u2014 Instagram, YouTube, Tiktok and Snapchat are the most popular platforms where teens hang out. For adults, YouTube is the most-used platform, topping even Facebook. To this end, visuals in content are going to get even more interesting in 2020.<\/em><\/p>\n<p><cite>Legendary Media<\/cite><\/p>\n<\/blockquote>\n<h3 class=\"wp-block-heading\"><strong>Captivate Your Audience<\/strong><\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" alt=\"Captivate your audience with visuals\" class=\"wp-image-98\" decoding=\"async\" height=\"563\" loading=\"lazy\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Captivate-Your-Audience-With-Visuals.jpg\" srcset=\"https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Captivate-Your-Audience-With-Visuals.jpg 900w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Captivate-Your-Audience-With-Visuals-300x188.jpg 300w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Captivate-Your-Audience-With-Visuals-768x480.jpg 768w\" width=\"900\"\/><figcaption class=\"wp-element-caption\">Visuals can captivate your audience like nothing else<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Utilise this content marketing trend \u2014 <strong>create and share visually appealing content that will captivate your audience<\/strong>. Make full use of the flexibility of visuals \u2014 here are some of the many ways you can use visuals:<\/p>\n<ul class=\"wp-block-list\">\n<li>Infographics<\/li>\n<li>Videos<\/li>\n<li>Bars, Graphs and Charts<\/li>\n<li>Screenshots<\/li>\n<li>Illustrations<\/li>\n<li>Memes (works surprisingly great in the right places!)<\/li>\n<li>GIFs<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Be sure that your posts stand out \u2014 your audience will be bombarded by an endless stream of information on their social media feeds.<\/p>\n<h2 class=\"wp-block-heading\"><strong>5 \u2014 Utilise Your Content Creations<\/strong><\/h2>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" alt=\"Sharing your content across all platforms\" class=\"wp-image-99\" decoding=\"async\" height=\"563\" loading=\"lazy\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Sharing-Your-Content-Across-All-Platforms.jpg\" srcset=\"https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Sharing-Your-Content-Across-All-Platforms.jpg 900w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Sharing-Your-Content-Across-All-Platforms-300x188.jpg 300w, https:\/\/www.gamingsoft.com\/blog\/wp-content\/uploads\/2020\/04\/Sharing-Your-Content-Across-All-Platforms-768x480.jpg 768w\" width=\"900\"\/><figcaption class=\"wp-element-caption\">Share your content across all platforms \u2013 and share it right!<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\"><strong>Share it right for each platform<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Make sure that all the hard work you put into creating great content doesn\u2019t go to waste! <strong>Optimise and share your content in a form that\u2019s appropriate for each channel and platform<\/strong>. We are spoiled for choice when it comes to social media platforms \u2014 and creating unique content for each platform can be overwhelming.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Optimise your usage of content<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Make your content work for you instead! You can use the same core piece of content on all your platforms, but be sure to craft each post in a way that makes sense for the platform. <strong>Stagger your releases and write unique posts for each platform<\/strong> so that your audience doesn\u2019t get flooded with the same content more than once. This will give you more bang for your buck.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Putting it all together<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">As the economy and the overall market slows down to a crawl, be sure that you aren\u2019t slowing down with it. When it comes to marketing, this is the right time for you to ramp up your efforts.<\/p>\n<p class=\"wp-block-paragraph\">Remember the words of Warren Buffett \u2014 <em>\u201cBe greedy when others are fearful.\u201d<\/em><\/p>\n<div class=\"related-articles\">\n<h3>Related Articles<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.gamingsoft.com\/blog\/2025\/10\/top-online-casino-marketing-strategies\/\">Top Online Casino Marketing Strategies That Actually Work in 2025<\/a><\/li>\n<li><a href=\"https:\/\/www.gamingsoft.com\/blog\/2026\/01\/igaming-marketing-in-2026-what-operators-need-to-rethink\/\">iGaming Marketing in 2026: What Operators Need to Rethink<\/a><\/li>\n<li><a href=\"https:\/\/www.gamingsoft.com\/blog\/2025\/10\/how-influencer-marketing-in-igaming-builds-trust\/\">How Influencer Marketing in iGaming Builds Trust and Drives Player Growth<\/a><\/li>\n<li><a href=\"https:\/\/www.gamingsoft.com\/blog\/2025\/11\/what-is-online-casino-traffic\/\">What Is Online Casino Traffic and Why It Matters?<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gamingsoft Blog \u2013 As more and more people are trapped in their homes during the coronavirus (COVID-19) outbreak, the demand for quality content continues to skyrocket. The time for effective content marketing is now, and we have compiled five impactful ways that you can leverage the situation to your advantage. 1 \u2014 Leverage User-Generated Content [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":94,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[943],"tags":[],"class_list":["post-93","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming-marketing"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/posts\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":12,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/posts\/93\/revisions"}],"predecessor-version":[{"id":9230,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/posts\/93\/revisions\/9230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/media\/94"}],"wp:attachment":[{"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/media?parent=93"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/categories?post=93"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gamingsoft.com\/blog\/wp-json\/wp\/v2\/tags?post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}