Marketing Manager

Marketing Strategies: 

• Create and execute comprehensive marketing strategies designed to boost brand awareness, customer acquisition, and loyalty. 

Campaign Management: 

• Plan and oversee the implementation of multi-channel marketing campaigns aimed at increasing brand visibility, acquiring new customers, and driving sales. This includes digital marketing, social media, email marketing, and promotions. 

Branding Management: 

• Enhance the brand’s presence across various social media platforms. 
• Develop and implement effective brand strategies to maintain a consistent identity and positive positioning, differentiating the brand in the marketplace. 
• Monitor brand performance continuously and collaborate with various departments to ensure the brand remains relevant, competitive, and aligned with the company's goals. 

Market Research & Analytics: 

• Conduct thorough market research to uncover opportunities for promotion and business growth. Leverage data and insights to craft targeted marketing campaigns that engage different player segments. 
• Stay updated on industry trends, market competition, and customer preferences to refine marketing strategies as needed. 
• Cross-Functional Collaboration: 
  
• Partner closely with product development and sales teams to align marketing efforts with broader business objectives. 

Budget Management: 

• Develop and manage marketing budgets, ensuring resources are allocated efficiently. 
• Monitor expenditures and optimize marketing spend to achieve desired business outcomes. 

Team Leadership: 

• Lead and mentor the marketing team, fostering a collaborative and high-performance environment.
• Provide clear guidance, set performance goals, and conduct regular reviews to drive team success. 

You Are/Have: 

• Highly organized and confident in thriving within a dynamic and fast-paced environment.
• Flexible, driven, and proactive in your approach.
• Possess excellent analytical, organizational skills. 
• Demonstrate strong communication, presentation, and interpersonal abilities, working effectively within a collaborative team.
• Skilled in project management, multitasking, and making informed decisions. 

Languages: 

• Fluent in English and Bahasa Malaysia, both written and verbal.
• Fluency in Mandarin is an advantage. 

Education: 

• Bachelor’s degree in Marketing, Business Administration, or a related field. 

Work Experience: 

• 7-8 years of experience in marketing management, preferably within a related industry. 
• Proven success in managing and leading marketing teams with a comprehensive understanding of digital marketing, social media, and traditional marketing channels. 

Technical Skills: 

• Budgeting Software: Proficient in using budgeting and financial software, such as Microsoft Excel or specialized tools, for drafting proposals and preparing budgets.
• Analytical Tools: Strong command of social media management platforms and Google Analytics.