Gen Z consumers are swapping 90-minute football matches for streamed events and short-form videos to watch on their own terms and that match their schedules and time commitments. They are multi-taskers — streaming games on their phones while simultaneously playing…
Gamification is a relatively new term, created to label and structure something that has been happening for a very long time. In the last decade — boosted by the rise of social media and data analysis — a more scientific…
In any B2C iGaming business, the players give your business value. The most important thing you need to expand your business is a growing number of active players — through the continuous acquisition of new players and retention of existing…
player Relationship Management (CRM) is an important part of business today. As competition increases, and player bases and markets grow larger — it is becoming increasingly important for online gaming operators to get more information about their players in order…
The iGaming industry has delivered significant growth over the last few years and there are still plenty of opportunities to enter the market and be successful. The global online gambling market size was valued at USD 53.7 billion in 2019…
For almost 30 years, video games and casino games (and gambling) have been considered two completely different forms of entertainment. When online casinos became popular, they used to offer games that couldn’t be called video games. This was because the…
