Gamingsoft Blog – It’s no secret that the great majority of traditional media companies won’t touch gambling sites with a 10-foot pole due to its apparent connotations.
However, as is customary for online sportsbooks and casino sites, there is a solution that exists so that you can market to traditional media. That’s by creating a mirror, “free” gambling site using a dot-net as opposed to a dot-com domain.
The underlying idea for this is that the typical consumer doesn’t type “dot-net” when they access, for instance, an online sportsbook. Rather, they will type “dot-com”, which will lead them to the pay-to-play sportsbook site.
Better access to advertising options
Having a dot-net, free play site allows online sportsbook operators to advertise their brand on traditional media channels like TV and magazines without using their dot-com site.
Just make sure that you don’t have any advertisements for the dot-com site on the dot-net site because there will be some advertisers that will balk at the idea of finding links to it on the dot-net site.
Another way to utilize this strategy is to run advertising to the dot-net site, without making mention of the actual URL.
With this, you can expect to skirt the fine line in getting that much-needed advertising boost in the hyper-competitive online gambling industry.
Industry events are where ideas turn into partnerships, and Gamingsoft is a consistent presence at the most important conferences on the global iGaming calendar. We attend these gatherings to stay close to the operators, developers, and regulators shaping the industry. Many of our strongest partnerships began with a conversation at an event. Our team is always ready to discuss game aggregation deals, market challenges, or anything else on your mind. Visit gamingsoft.com and connect with our business development team today.
