iGaming Marketing Director

• Develop and execute a comprehensive digital marketing strategy.
• Create, monitor, and optimize marketing campaigns across various platforms.
• Manage and oversee all aspects of web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build, and maintain a strong social media presence.
• Measure and report on the performance of all digital marketing campaigns, evaluating ROI and KPIs.
• Analyze key metrics affecting website traffic, service quotas, and target audience engagement.
• Coordinate and negotiate with advertising and media experts to enhance marketing results.
• Collaborate with the team to brainstorm and implement innovative growth strategies through digital marketing.
• Identify trends and insights to optimize spending and performance based on data-driven findings.
• Perform other ad-hoc tasks as assigned by management. 

• Based in the Philippines.
  
• Diploma or Bachelor’s degree in Marketing or a related field.
• Minimum of 2 years of experience in a digital marketing or advertising role.
• Strong problem-solving skills and effective communication abilities.
• Proven experience in digital marketing, preferably within the industry.
• Demonstrated expertise in leading and managing SEO/SEM, marketing databases, email, social media, and digital ad campaigns.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Proficiency with website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush).
• Highly creative with excellent analytical skills.
• Outstanding communication and interpersonal skills.
• Experience in optimizing landing pages and user funnels.
• Experience in setting up and optimizing PPC campaigns on major search engines.
• Up-to-date with the latest trends and technologies in digital marketing. 

      Skills: 

• Highly creative with a track record of identifying target audiences and crafting engaging, informative, and motivating digital campaigns.
• Proficient in building, executing, and reporting on digital marketing campaigns.
• Skilled in managing processes and delivering results.
• Self-motivated with a strong customer-focused approach.
• Proficient in marketing research and statistical analysis.
• Familiar with SEO/SEM, email marketing, content marketing, website management, and digital advertising.