Starting an online casino can be overwhelming. Instead of worrying, focus on your Key Performance Indicators (KPIs), develop your marketing strategy, and analyze opportunities for business expansion. When you purchase a white label casino, you can delegate the rest to the provider.
What is a White Label product?
White label and turnkey solutions offer a straightforward path for iGaming operations. These solutions provide ready-made platforms that can be deployed quickly and in a cost-effective manner, reducing the risk associated with custom development. They offer scalability, allowing operators to expand their business as needed, while also providing flexibility for customization to suit branding and unique requirements. Backed by comprehensive support services, operators can navigate the complexities of the iGaming industry with ease, ensuring the success of their operation.
GamingSoft, a premier iGaming service provider and proud Winner of ‘Platform Provider of the Year’ at SiGMA Awards Asia 2023, now introduces GSG(GSG) and GSI(GSI) solutions to meet your iGaming needs. These solutions provide ready-made platforms that can be deployed quickly and cost-effectively, reducing the risk associated with custom development. Leveraging GamingSoft’s reputation for excellence and comprehensive support services included, operators can confidently navigate the complexities of the iGaming industry and ensure the success of their operation.
What Is Included in a White Label or Turnkey Casino Solution?
White label solutions are a well-known form of cooperation that provides a business with a set of services. This is what operators get from white label and turnkey casino supplier GamingSoft
- A gambling platform
- Branded website
- Gaming content
- Payment System
- Technical support 24/7
And this is what online casino operators (yourself) account for:
- Daily online casino management
- Player support
- Marketing of the online casino
GamingSoft Online Casino Solutions to Meet All Your Needs
GamingSoft International (GSI) White Label Solution
From a seamless registration process to responsive customer support, GamingSoft International (GSI) ensures a smooth operational journey and delivers an exceptional player experience. With features such as fast onboarding, full brand control, seamless wallet, multi-tier agent system, powerful affiliate system, and membership management system, GSI provides everything you need to succeed in the iGaming industry.
- Fast Onboarding: Launch your iGaming platform in just 10 minutes with GSI’s streamlined onboarding process, allowing you to focus on providing an exceptional gaming experience for your players.
- Full Brand Control: Tailor every aspect of your site to match your brand identity with GSI’s full brand control, ensuring a cohesive and memorable experience for your players.
- Seamless Wallet: Rest assured that your players’ funds are safe and secure with GSI’s seamless wallet system, providing peace of mind for both you and your players.
- Multi-Tier Agent System: Easily expand your reach and increase revenue streams with GSI’s multi-tier agent system, simplifying the management and tracking of your network.
- Powerful Affiliate System: Maximize marketing efforts and drive traffic with GSI’s powerful affiliate system, empowering your affiliates to increase conversions and optimize results.
- Membership Management System: Streamline operations and provide personalized experiences for your players with GSI’s centralized database, allowing for efficient management of player accounts and analysis of trends.
GamingSoft Global (GSG) Turnkey Solution
Effortlessly gain a competitive advantage in the global iGaming market with GamingSoft Global (GSG), your ultimate turnkey solution. Whether you’re launching a turnkey casino, sportsbook hub, or slots site, GSG provides cutting-edge tools and tailored services for guaranteed success.
- Superfast Launch: Get your online casino up and running in no time with GSG’s superfast launch feature. Our ready-made solution ensures a quick launch, allowing you to capitalize on market opportunities without delay.
- Robust Marketing Toolkit: Acquire, convert, and retain players easily with GSG’s robust marketing toolkit. Execute powerful strategies to attract and retain players, driving growth and maximizing revenue.
- Telegram Casino: Engage a new segment of the market with GSG’s Telegram Casino, offering a unique bot-driven experience to drive user engagement.
- Play-to-Earn Retention Program: Customize bonuses to increase player engagement and boost revenue with GSG’s play-to-earn retention program.
- Flexible Tournament & Daily Missions: Keep players coming back for more with customizable tournaments and daily missions tailored to individual player preferences.
- Hybrid Affiliate System: Seamlessly manage affiliate programs in both cash and credit markets with GSG’s hybrid affiliate system, maximizing efficiency and profitability.
Choosing Between White Label and Turnkey Solution
In the competitive landscape of iGaming, selecting the right platform solution is critical for success. GamingSoft offers two robust options: GSG and GSI. Each caters to distinct needs and preferences, making the decision-making process vital for your iGaming venture. Below, we present a detailed comparison to help you navigate this choice effectively.
| Criteria | GSG | GSI |
| Type of Platform | Turnkey solution for casinos, sportsbooks, and slots sites | White-label solution for customizable iGaming platforms |
| Time to Launch | Quick deployment in days with superfast launch feature | Longer setup process due to customization and configuration requirements |
| Customization Options | Full brand control for customized gaming interface | Customization options with some limitations compared to bespoke solutions |
| Support and Services | Comprehensive support throughout setup and operation | Similar level of support and services, including technical assistance and ongoing support |
| Scalability and Growth Potential | Scalable solution for long-term growth and expansion | Scalable solution, but may require more effort to scale up, especially with extensive customization |
| Budget | Consider upfront costs, ongoing fees, and potential return on investment | Evaluate pricing structures and associated costs for each solution |
How to Make Your Decision:
- Assess Your Needs: Start by evaluating your specific requirements, such as the type of iGaming platform you wish to launch, the desired level of customization, and your budget constraints.
- Consider Time to Market: If you’re aiming for a quick launch to seize market opportunities, GSG’s turnkey solution with its superfast launch feature might be the ideal choice. However, if customization is your priority and you are willing to invest more time in the setup process, GSI could be a better fit.
- Evaluate Customization Options: Determine the extent of control you require over branding and platform customization. While GSG offers full brand control, GSI provides customization options with some limitations compared to bespoke solutions.
- Factor in Support and Services: Consider the level of support and services offered by each solution provider. Both GSG and GSI strive to provide comprehensive assistance, but it’s essential to assess factors like customer service responsiveness and technical assistance.
- Plan for Scalability: Think about your long-term growth strategy and scalability needs. While both solutions are designed to be scalable, GSI may require more effort to scale up, especially with extensive customization.
- Review Your Budget: Evaluate upfront costs, ongoing fees, and potential return on investment for each solution. Consider how these factors align with your budget and financial goals.
Choosing between GSG and GSI is a significant decision that requires careful consideration of your needs, preferences, and resources. If you’re still unsure which option is best for your iGaming business, don’t hesitate to reach out to our professional team, or visit us at www.gamingsoft.com. You can also reach out through our Contact Us page for personalized guidance and support. We’re here to help you make the right choice and set your venture on the path to success.
With GamingSoft’s esteemed reputation as the winner of ‘Platform Provider of the Year’ at SiGMA Awards Asia 2023, operators can trust in the quality and expertise behind the GSG and GSI solutions. These offerings streamline iGaming operations, providing ready-made platforms that boast scalability, customization options, and comprehensive support services. Whether you’re seeking a turnkey solution or a white label platform, GamingSoft has you covered with solutions designed to meet the diverse needs of the iGaming industry.
What to Check Before You Sign With a White Label Casino Supplier
Most white label casino suppliers sell the same headline package: platform, games, payments and support. The differences sit in the contract, and they decide how much of the business you actually own two years from now.
Licensing comes first. Many white label deals let a new brand operate under the supplier’s gaming license, which saves months of applications, yet it also ties your brand to that license and its market restrictions. Ask which jurisdictions are covered, which countries are blocked, and what happens if you later want a license of your own. Our breakdown of Curaçao, Malta and Costa Rica license costs shows what that move would cost.
Pricing is the second check. White label casino software is usually sold as a setup fee plus either a monthly platform fee or a revenue share on GGR or NGR. Industry directories that track these suppliers put typical setup fees somewhere between $15,000 and $60,000, with monthly fees from about $2,000 to $15,000, though revenue-share-only deals with no upfront fee also exist. The white label casino revenue share model is worth modelling against your own GGR forecast before you choose.
Then look at data and exit terms. Player data, transaction history and the domain should stay yours if you leave. A supplier that can’t export the player database in a usable format is quietly locking you in.
Launch time is the last variable. Across the market, most white label launches take three to eight weeks once branding, payments and licensing are settled, while GamingSoft’s GSI onboarding is built to get a brand live far faster. If you are still weighing the options, our guides on what white label casino software includes and custom vs white label casino software go deeper.
White Label Casino FAQ
What is a white label casino?
A white label casino is an online casino brand that runs on a supplier’s ready-made platform. The supplier provides the software, game content, payment processing and often the gaming license, while the operator owns the brand, marketing and player relationships.
How much does a white label casino cost?
Expect a setup fee plus an ongoing fee or revenue share. Typical market ranges run from about $15,000 to $60,000 to set up and $2,000 to $15,000 a month, but revenue-share-only models with no upfront payment are common for smaller brands.
What is the difference between a white label and a turnkey casino?
With a white label, the supplier runs the platform and usually the license, and you focus on brand and marketing. With a turnkey solution, you get the full platform but hold your own license and take on more of the operations, which means more control and more responsibility.
Can I launch a white label casino without my own gambling license?
In many markets, yes, because the brand operates under the supplier’s license. Regulated markets that require a local license, such as the UK, are the exception, and there you will need your own license before you can launch.
How long does it take to launch a white label casino?
Usually a few weeks. Our article on how long it takes to launch an online casino walks through each stage.
Gamingsoft is a leading iGaming aggregator connecting casino operators with over 200 top-tier game studios through a single API integration. Our GS Connect platform provides instant access to more than 10,000 games across slots, live casino, sports betting, and fishing games — without requiring separate negotiations with each provider. We support multiple currencies and languages, making it simple to enter new markets quickly. Our technical team is available around the clock to ensure seamless platform performance. Whether you are launching a new platform or expanding an existing game library, Gamingsoft has the tools and partnerships to accelerate your growth. Get in touch to learn what we can do for your business.
